Mechanics and mechatronics engineers are the true heroes of our mobility. They keep millions of people moving around the world every day. They keep a cool head when things get complicated. They face the challenges of tomorrow, and make the impossible possible.
No special effects are too elaborate for us at MAHLE Aftermarket to celebrate these true everyday heroes! In the style of movie posters, we depict these MAHLE Workshop Heroes with superpowers and give them the respect they deserve with a blockbuster makeover! This is because only workshops with the nearly superhuman skills of their employees and the high-tech equipment from MAHLE can ensure the mobility of tomorrow with courage and passion.
MAHLE Aftermarket acts as a partner of the workshops and supports them on their mission with products, training courses, and further education. Everything we do offers real added value to workshop operators, mechanics, and mechatronics engineers and answers the question: what is important for the mobility of tomorrow?
There are lots of things: more than 100 years of original equipment competence, OE matching quality, reliable parts availability thanks to a nationwide logistics network, certified authenticity testing, an online catalogue, the comprehensive CustomerCarePortal, the e-shop, as well as training, education and the Technical Messenger.
What if your everyday workshop life was the stuff of movie legends? The MAHLE Workshop Heroes campaign invites you to see things from a whole new angle – with bold visuals, cinematic storytelling, and a big dose of well-earned recognition. It’s not just about honoring mechanics – it’s about putting them on center stage, where their daily work shines as something truly special.
Whether as action heroes, tech wizards, or quiet lifesavers behind the scenes – every role tells the story of just how essential these behind-the-scenes mobility makers really are. The campaign builds an emotional connection between workshop teams and their customers – and between MAHLE and those who shape the future of mobility, one vehicle at a time.
Dive in now: Follow the link below to explore all the campaign visuals and download high-quality movie-style posters. Bring that big-screen feeling straight to your workshop!
Ever dreamed of starring in your own blockbuster? With the MAHLE Workshop Heroes Faceswap Tool, now you can! Whether you’re a fearless action star, a charismatic adventurer, or a bold mechanic from the future – you choose the role that fits you best. Show the world (and your workshop) who’s really the leading star!
Creating your custom workshop movie poster takes just a few clicks: Pick from a variety of film-style templates, upload a photo of yourself or your team – and voilà, you’re the hero of the MAHLE universe. Whether you use it to connect with customers, add flair to your workshop, or just for fun – the result is truly one of a kind and sure to turn heads.
Create your own Workshop Hero poster now and step into the spotlight: